V-Search: Market Research Tool for Digital Marketers
Use this tool to conduct comprehensive market research for your product. Fill out the form below and our AI will generate a detailed market research report.
You can also get access to the same forms so you can fill all forms yourself on Google Sheet, or download the csv file.
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Market Research Results
Step 1: Product Definition
Aspect
Question
Response
1
Title
What is your product?
2
Core Purpose
What problem does it solve?
3
Key Features
What are the 3 main features?
4
Target User
Who is it for?
5
Unique Value
Why choose this over alternatives?
6
Use Scenario
How and when is it used?
Step 2: Market Segmentation
Aspect
Question
Response
1
Title
What is your product?
2
Demographic
Who are the typical customers for this product in terms of age, gender, income, and occupation?
3
Psychographic
What are the lifestyle choices, personal values, and interests that characterize the target customers?
4
Behavioral
How do customers typically use the product, how loyal are they to brands in this category, and what specific benefits are they seeking?
5
Geographic
Where are the target customers located, do they primarily live in urban or rural areas, and how does climate affect their need for the product?
6
Online Presence
Which social media platforms, websites, or apps do the target customers frequently use?
7
Information Sources
Where do the target customers typically look for information or solutions related to this product category?
8
Priority Segments
Which customer groups are likely to be the most valuable for this product in terms of size and profitability?
Step 3: Competitor Analysis
Aspect
Question
Response
1
Title
What is your product?
2
Top Competitors
Identify top players
3
Top Competitors' Strategies
What are the top competitors' digital marketing strategies causing their success (5-10 factors)
4
Weak Competitors
Identify weak competitors
5
Weak Competitors' Mistakes
What are the weak competitors' digital marketing mistakes causing failure (5-10 factors)
6
Market Gaps
Which areas or features do you think the market needs or wants but the competitors don't have it?
7
Emerging Competitors
What new companies, startups, or alternative solutions have recently entered the market?
Step 4: Market Validation
Aspect
Question
Response
1
Title
What is your product?
2
Online Survey
Design a 10-15 question survey that covers product usage, preferences, pain points, and willingness to pay. Include relevant demographic questions.
3
Survey Distribution
Identify and list 3-5 channels where your target audience is most likely to engage with your survey. Include both online and offline distribution methods.
4
Informal Interviews/Observations
Plan 2-3 activities that allow direct interaction with potential customers in their natural environment or while using similar products. Prepare a list of open-ended questions or observation points.
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