Now it is time for the next part of building your agency. In this chapter, we will learn important stuff such as pricing, building a website and outsourcing some of the tasks you need for your business. We also will have lots of assignments to complete.
Pricing is very important in building a social media marketing agency. Some people put very high prices and lose the chance to get clients, and some undervalue their business. But here in this lecture, we will learn what is the best pricing table for your clients.
We are going to have 5 pricing tables which each of them includes some specific features inside it.
You must know the value of your time and the service that you deliver. Respect yourself, work as a professional, and deliver results to your clients. If you bring your price lower, of course, you will get a lot more clients but you also have to work much more, and it is better to have fewer clients and get paid more, this way you can also deliver a better result to your clients.
It is important to have a website for your agency, but it doesn’t need to be very professional. In this lecture, we will use 2 different platforms to build your website without any coding knowledge. There are many platforms out there that will help you to create a website easy and fast.
There are some websites such as:
Below I have added some tutorials from Youtube about these platforms, which will help you to learn more about them and build your website much better.
Wix itself provide some tutorials about their own platforms. Click on the link below to get access.
Also, I have shared some Youtube video tutorials about wix which you can watch and learn more about it.
Squarespace itself has great learning videos about their platform which you can go there and learn about each topic you want.
The good point about these platforms is that everything is very easy to understand, with spending 1 hour you can learn a lot about these platforms and start to build your website for your agency.
But there are some downsides as well. If you use these platforms to build your website, you can not be in control of everything, you can not bring a developer and ad things that you want. You can create your website within a frame of possibilities that these platforms give you.
There is another platform that you can use, it is much cheaper but a bit harder to work and learn and it is WordPress.
The other way to build a website that is very common is using WordPress. WordPress is an application that you install on your host and use it to build a website. It is more complicated than the other 2 platforms we saw but it has its own benefits.
The biggest benefit is that everything is under your control, and it is much cheaper. But there are some steps that you have to follow in order to set up your website.
Now that you know which tool you want to use, there are some instructions to follow and create your website. Let’s go through them together.
Website optimization and web persuasion
Late on the course we will learn more about website optimization, what rules you should follow to create a greate website both for your agency and your clients. Also we will learn about web persuasion which is perfect for your clients.
Along the way, you may face some task that you can’t accomplish it, and hiring a person for it can be very expensive. That is why you should outsource that task to someone else.
This way you can hire someone for a short term, with a cheap price. There are several good platforms out there that can help you to find the right freelancer for your project.
The first website is Upwork. Upwork is one of the best platforms out there for outsourcing. You should just create an account and select the option that you are looking to hire. Post your task and look for the right freelancer.
The other platform is Freelancer.com , I have used this platform for a long time but not as a job owner, but as a 3D designer several years ago.