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Build Your Social Media Marketing Agency – Part Three

Build-your-business-part 3-pouya-eti-social-media-marketing-course-smma


The last part of how to build your social media marketing agency is here. We are going to learn important instructions about building your team, how to hire and how to go from zero to one million. We are going to start this chapter by speaking about the right time to build your team and what do you exactly need. So if you are ready, let’s begin.

When you should build your team

We have learned a lot about building your social media marketing agency and now it is time to learn how you can grow your team to make the process easier for yourself. In my experience, the best time to build your team is when you are making money and there is just too much work to do, besides this, the employee must make at least 3 times his/her salery inside your agency.

This means that if you want to pay your employee $1000 salary, the work that he/she does inside the agency must bring at least $3000 to the agency. Now there are 2 kinds of hiring, one of them is full time as your agency employee and the other is to bring a freelancer. Each of these ways has its own benefits.


The benefits of hiring a freelancer:

  • They will stay for a project
  • You don’t need to take care of tax for them
  • You can hire much cheaper from other countries

The downside of hiring a freelancer

  • They work on their own time and rules
  • Monitoring their work is hard


The benefits of hiring an employee are the opposite of what we talked above. The next thing you should consider is about their position which can be in the background, meaning they have no contact with clients or front with direct contact to your clients. Depending on the situation you have to make the call.

If you hire an employee you have to make sure about all paper works and their tax. You can use some accounting firms to do the paperwork for you. They will do all the taxes you need to do with all the paper works.

How to hire

There are several general steps to hire people for your agency which is written below.


  • Create a job description
    • 1- Duties and responsibilities that you are expecting
    • 2- What skills do you need them to have
    • 3- Experience of you need them to have


  • Where you should post it
    • If you are in U.S. you can use Craigslist
    • Local collages
    • Linkedin
    • Network meetings


  • Interview
    • Prepare 15 questions
    • Take notes
    • Bring them back more to spend time
    • Ask for refrences
      • From previous bosses
      • Teachers
      • College
    • Don’t rush

!!! Note: Ask about the salery they are looking for in pre interview.

Going from zero to one million

Now that you know how you should get clients and provide service to them, how to hire people, you need a general framework to push you forward to make more money. Along the way, you need a major main skill which is the ability to sell.

Your activities are divided into 2 parts:

  • Hunting
    • Presenting
    • Selling
    • Closing
  • Farming
    • Client management
    • Client service
    • Team management

The structure of growing your business is to bring employees, teach them what to do, pay them to do the job, and you spend most of your time on hunting. It is suggested that at this stage it is better to spend more than 80% of our time on hunting new clients.

You will get better at selling just by practicing, so try to do it as much as you can. Master sales, it will serve you for the rest of your life.


The biggest mistake new entrepreneurs make:

    • Not spending 80% of your time on selling
    • Spending your time, attention, energy and capital on things such as setting up an office, designing websites, designing logos, printing business cards, filing forms, writing contracts, and refining “packages.”
    • Wasting valuable resources on secondary and tertiary endeavors.
      • Secondary: Refining the packages and establishing client service standards
      • Tertiary: legal, accounting, operational, image building activities


Books to read:

  • Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball by Dave Kurlan
  • Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak
  • Pitch Anything by Oren Klaff
  • Anything by Jeffrey Gitomer
    • The Sales Bible
    • The Little Red Book of Selling
  • Sell or Be Sold by Grant Cardone
  • How to Win Friends and Influence People by Dale Carnegie
  • How I Raised Myself From Failure to Success in Selling by Frank Bettger
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