Email marketing is one of the most powerful way to do digital marketing and increase sales. If a business doesn’t have email marketing, they are leaving a lot on the table. In this chapter, we are going to learn how to use 2 powerful email marketing platforms and strategies that you have to apply for email marketing.
Till now during some sections in this course, we had talked about email marketing and how you can collect emails using other tools like Facebook ads.
But here we are going to focus more on this topic and learn the 4 important stages of email marketing.
The questions above are very important and if you have a weak spot in any of them, you won’t get results along the way on email marketing. So you better pay attention all the time to these questions. Let’s find the solution for each question, together.
There is a great strategy which will help you to capture email leads very fast and also very cheap. Before we learned how you can capture email leads with using Facebook ads but here we are going to use our audiences on all platforms and with a little incentive, push them to subscribe. The whole process is as it is shown below.
Using this way, you can convert lot’s of your followers on social media into email leads and as you know after that you can little by little convince them to buy the product.
Building a sales funnel with email marketing
The process of selling a product is not one step, you need to build a siquence of 5 to 10 steps to convince the potential customer to buy from you. In the up comming strategies and next section, you will learn how.
In this part, we will learn everything about mailchim, how you can use it and every single thing that exists there so you can master it. Mailchimp is divided into several parts which we will focus on step by step.
Setting up your account is very easy, just go to mailchimp.com click on sign up for free, and follow the steps. Mailchimp changed a lot from time to time, but the core of it is still the same. After you created your account, at the top-right side of your screen click on your name and select account.
In this part, you will see some general information about your account and all the other settings you need to edit later along the way like:
Just remember this place and later along the way, we may need to come back here and edit things.
Audience is the part where we create a list for our subscribers to join. Click on the audience from the menu above and then select create audience.
Then fill the form and click on save. There you go, you have created your fist list, now each list has lots of settings and forms which we are going to take a look at now. When you select your audience you see a general analytics about the list which later can become useful.
You can select view contacts and see the list of the people who subscribed to your list, or you can select manage audience and do:
In this part, the most important element is the signup forms which we are going to learn and practice.
This tab added to mailchimp recently. Here you are going to have access to some useful elements like:
This is the other important tab on mailchimp, the place where you actually build your emails. Generally it will show you a history of all your campaigns. Click on create campaign. There are several options available like:
In this part, you will be able to see analytics of your campaigns, like how many people opened your emails, from which countries and much more. Analytics is very important in every business, because it will give you the answers to the questions you are going to have a long the way. Also, it will help you to find weak spots in your business and fix it.
So using analytics on your automated emails or another type of campaigns will show you where you are doing good and where you have problems. Below you can see a sample report of my campaign on one of my audiences.
Another amazing email marketing platform I want to introduce is Getresponse.
Click here to visit Getresponse.com
This platform has some differences from Mailchimp. THe biggest advantage over Mailchip is that here when you create an automated campaign, when you are building the sequence you can say
But in Mailchip, you can only say, first send email A, then send email B then send email C. This way you can create a huge and powerful automated email marketing sequence which will increase the percentage of converting subscribers into customers.