By now you have learned a lot about building your agency, and the next steps are how to get clients to sign the contract, so you can start the business and make money. During this lecture, we will learn lots of strategies that will help you accomplish this task.
In this chapter, we have 4 main steps that you can follow to sign a new client for your agency. Some of these steps are also applicable to both online and local clients.
By now you must have a list of companies that can become your client, and now it is time to follow the instructions and contact them.
So before you present them you must be ready to be able to convince them to sign the deal with you. There are some general tips that will help you when you want to present which are:
Now, this step is very important, you need to prepare something to get your foot in the door. You must create an audit for their business and a free gift (something they normally have to pay)
Create an audit about their business, find their weaknesses and how they can make more money if it is fixed. As we go along you will get better at digital marketing and by looking at any business for several hours you can find a lot of weak spots they have.
Google for Business
How your audit should look like:
Business Name: ____________________ Date: ______________
Prepared by: _____________________
The gift can be anything useful for that business which they normally has to pay for it. For example you can create a video logo for them and it is very easy. There are many platforms which do this. There is a platform that from time to time I use it and it is:
Now that you have prepared everything to begin the process, it is time to contact the potential client and convince them to set a meeting. Generally, if you want to grab the attention of anyone you have to use something to snap them. This process has 3 steps which we will go through now.
Now it is time to present your business. I have prepared some specific instructions for you to follow to be able to win the meeting.
If there is a weakness in your business, use it to persuade them with reason respecting tendency from cognitive biases. Follow the formula below.
Mention the weak spot + how you are going to overcome it and even make it 10 times better
For example: If you are not experienced and it is your first client
During the Close: Once you close a client, they’ve said yes and you’re ready to go, here are the steps to get them started:
Between the close and the kickoff meeting:
During the kickoff meeting:
Manage Client Expectations
Social Media Management tools:
A Great Tip For Getting Clients
Be patient, you are going to get a lot of NO, just kepp going and also, don't forget to visit the clients who already said no. Sometimes after several time they change their mind and sign the contract.
You should know that a big company has its own marketing department. Below you see some specific instructions to follow.