During this part, we will learn the 4 powerful pillars of Instagram professional marketing. Inside each of these pillars, we will have many strong and advanced marketing strategies to grow an Instagram page and generate sales. Many people talk about Instagram marketing these days, but most of them don’t know about these strategies, even professional ones.
Before we go deep in Instagram marketing and learn advanced strategies, you need to build the foundation the right way, or it doesn’t matter how hard you try. So even though some of these steps inside this part may look basic but try to apply them.
Step 1: Building the IG account
If still, the Instagram account has not been created, use the company email and create it simply by following the steps. There is some important stuff you have to do to prepare the page for the next step. First, convert the Instagram account into a business account.
Simply go to setting, find “convert to business account” and follow the steps. Then add some important info about the business such as email, local address and so on.
Also connect Instagram to other social media platforms like Facebook, Twitter and so on.
Step 2: Username SEO
The name and username that you select for the business is very important and must follow some specific rules.
Step 3: Advanced bio structure
Most people and companies have no idea how they have to write a professional bio. Below I will show you a general structure for bio which you can follow almost everywhere which will bring results. Each bio must have 3 short sentences. Follow the structure below.
This is one of the most successful bio structures you can follow when you want to write a bio. There are some general rules which will help a lot to have a better bio.
To grow a page you must know what rules to follow when you want to create a post and upload it. If you do it the right way sooner or later you will see the result you are looking for inside the page. Let’s have a look.
It is very important to post a time that is suitable for followers. There are many theories for this part but we are going to make it very simple.
Depending on the type of the business either post between 9 am – 5 pm (B2B for local businesses) and 9 am- 9 pm for others.
VRIN was a powerful strategy to analyze and create a post for social media platforms which we talked about it in the Digital Marketing Mentality chapter. Review the instructions again and try to follow them here as well.
3- Post topic:
There is a pattern that you have to learn to be able to deliver better posts. We are going to divide posts into 2 types:
When people follow a page they expect a certain type of posts, they want to see more of those. If all of your post would be like that, it would become very boring for followers and it get harder to grow.
It’s like a movie, if you exactly know what will happen next you won’t watch it, it needs the element of surprise. So you need to add 30% of other post which is generally different with the regular ones.
Also 100% of surprise posts won’t work. So try to keep the ration as mentioned above.
4- Targeted hashtag:
Using hashtags on Instagram has many uses and you already should know about it, but here we will talk about a simple strategy that will help you to grab more attention of potential followers.
You must know who your competitors are and use their main hashtags. Usually, each company has a hashtag special for them, for example for my own page it is #pouyaeti, Find those hashtags and add it to your post this way you can attract your competitor’s followers to your page.
Every post must have CTA (call to action), ask people to do something, click on the bio link, tag someone and so on. Over time it will bring many followers to your page.
6- Create and follow a main theme
It is very important to create a good harmony inside your page. Everything follows a common theme inside the page. It will look more professional and will be more convincing for people to follow.
7- One main place
I suggest deciding a location to drive all traffic to. It can be the Instagram page, it can be other channels or even a website. Use that address inside all posts, videos or images. Some people write down their IG username under all posts.
8- Tools you need
There many apps and software out there to use to create better posts for IG or other social media platforms. But there are some which I suggest using.
A Bonus Tip For Instagram Marketing
Most people think Instagram marketing is all about the number of likes and follows, it's not especially in business. 100 targeted followers worth much more than 10,000 random followers. Create a plan, focus on it, keep doing it over and over and it will work.
Till now we have talked about the fundamentals of Instagram marketing and what rules you should follow to deliver a better post. Now it is time to focus more on marketing strategies that will bring results. In this part, we will learn about 4 powerful Instagram marketing strategies. Let’s begin with the first one.
This is one of the best strategies that I have used over the past several years. I also taught this strategy to tens of thousands of students, and they all received a huge result from only using this strategy.
So the whole concept of this strategy has 2 main steps:
This concept also applies when you create an ad on social media platforms. There you should also define your target and with ads grab their attention, but here we will use free strategies and some tools that can help you do it faster and easier.
Step 1: Find pages that your potential followers hang out. For example, if your page is about fast food, then you should find all the fast food in your area, create a list and go to their Instagram pages. People who followed those pages are more likely to follow yours as well, so they will be your potential followers. You can also find them using some specific hashtags.
There is another way to find your target follower if your page is about a local business. For example f you have a restaurant, and there are 10 companies, businesses, and stores nearby, you can target the followers of those pages.
Step 2: Now that you know where they are, you should grab their attention. If you want to do this manually, you have to send a follow request, like their post and leave comments, but you must be careful not to spam people otherwise Instagram will block your page for some time.
But also there are some automation apps and extensions that can help you a lot. One of them which I have been using it for more than 15 months and I saw a great result is everliker chrome extention.
All you have to do is to add this extension to your chrome browser, then open another window, open Instagram on your browser and log in to your Instagram page. Then create a task by selecting a specific hashtag. Everliker will use your Instagram page to like posts from those hashtags and this way you can grab the attention of the people who uploaded a post using that specific hashtag.
The next strategy we are going to talk about is to create a feature page (one or more). Normally you have a page about the business and in this strategy, you have to create other pages with the same topic but without any promotional posts.
For example, if your business is about fast food, you can create a feature page about fast foods and try to just delivery value with your post and attract people.
Then later after you feature pages get a good number of followers you can start to promote your business page. The reason that this strategy works is that people usually don’t like to follow businesses but they are more likely to follow pages that are not about business and won’t promote a product.
The next strategy is shoutouts when a page shares another page’s post or story and invite their followers to follow the shared page. There are many ways to do a shoutout but the main ones which you need are:
I almost receive 3-5 invitations every single day that people send some free stuff, like a free account of a platform and ask me just to talk about it on my channels.
You may have heard of contests before and you may think it is very simple, but there some important instructions you have to follow in order to become successful.
First of all, apply this strategy on Instagram when you have more than a couple of thousands of followers, otherwise, it won’t work. The more followers you have the result will get bigger and bigger.
Before on Facebook marketing, we had talked about it but we are going to repeat the general steps again here as well.
There is another strategy which I would like to share as a bonus for you.
Instagram post quality test: When you upload a post, Instagram run a test on it for a short time which is called quality test. To Instagram, the posts which receive a huge engagement right at the beginning is considered a high-quality post. If Instagram marks your post as high-quality, then Instagram will show the post to more people.
So if you can bring more engagement at the beginning your posts will be seen more and more. Some people create a group with friends and whenever they post something, they ask each other to like and leave a comment.
But there are also some platforms that you can pay and take part in events which this will happen. Several months ago I used a service which was very good and brought a huge engagement to my posts and that was executivemafia . It’s a company that create special event for this perpose and will put your page in a list with other pages with the same topic.
Also you should know that the effect will be much more if the pages that like and comment on your post have a huge number of followers.
Having a successful Instagram page doesn’t mean that it is ready for business and making money. Most people miss this part that they have to convert those followers into customers and for that, you need to know more about sales funnels.
The Instagram page must direct people to a landing page, a place where you capture leads. About sales funnels and leads we will talk more in upcoming sections but for now, we will review some general tips that you have to follow.
There are some general tips about Instagram marketing that you have to know. First of all, never use tools that bring fake followers to your page, the number of followers doesn’t matter in business.
Use the tools below for more information and analytics for your page. you can also provide these analytics to your clients as reports.