Two Most Important Marketing Steps
What is digital marketing?
Before we talk about digital marketing, let’s first understand what marketing is. The process of asking people to do something is called marketing.
Example:
- Someone asks people to buy a product.
- Someone asks people to join a group.
- Someone asks people to watch a video.
Now, digital marketing is the same thing, but the process is happening on the internet.
Examples:
- Someone asks people to subscribe during a YouTube video.
- Someone asks people to buy a product through an email.
- Someone asks people to signup on an email list.
- Someone asks people to follow an Instagram page using an Instagram ad.
4 Steps of Digital Marketing
Let’s take a step back and look at the whole process of digital marketing step by step.
1. Define the target audience
Not everybody needs the product you are selling. You can take your product and put it in front of everybody, but it will be a huge waste of money since a small number of them are interested in your product. Isn’t it better to find the interested people and just show the product to them?
2. Appear where the targeted audience is looking
The targeted audience is looking for the product you sell in a specific place on the internet. It can be a website, an application, etc. You need to find out where they look for the product and grab their attention there.
3. Convince them to take action
It is time to use some strategies to convince the audience to take the action you have in mind. It can be buying a product, signing up on an email list, joining a webinar, etc.
4. Measure & optimize
Even professional marketers mostly forget this step. As you go forward, many things affecting this marketing process will change. The market may change, the customer’s needs may change, and your competitor may bring a better product than what you have.
Your job as a digital marketer is to look for these changes, listen to the signs and make new changes to the marketing process so you can adapt to the new situation.
Below you can see the digital marketing loop of 4 steps. Missing a step can fail the whole marketing process or damage it in the future.
Target Audience
The first step of digital marketing is to define our target audience and get to know them better so we can find and convince them easier.
There are 10 questions that help you define your target audience, and they are listed below:
- Age range:
- Gender:
- Location:
- Interests:
- Relationship status:
- Children (Y/N):
- What do they need:
- Where do they look for answers:
- Where do they spend time:
- Similar brands/products they may use:
I prepared a template for you so you can have all these questions in a separate file and use that for your business. You can download and use the file in 3 versions mentioned below.
There are several ways to find the answer to the questions above. You should do your best to find the correct answers, even from different sources.
1. Available analytics
If the business is already running and you have a website for it, you can get most of the answers from Google analytics.
If you have a page on social media platforms like Facebook, Instagram, YouTube, etc you can go to the analytics/insights of your page and find the answers.
2. Similarweb
You can also use Similarweb to analyze the competitor’s website and find the answers from what your competitors already have. It is very simple, all you need to do is to write a competitor’s web address in Similarweb and receive the results.
3. Hard research
If you couldn’t find the answers, you have no choice but to make deep research yourself or even guess some of the answers.
During this step, you should search for your competitor’s businesses and try to gather information from anywhere you can.
There is a tip that can help you find competitors easier on Google, just at the beginning write this phrase:
related:example.com
Examples:
- related:udemy.com
- related:tesla.com
- related:sephora.com
It's practice time ☺️
Product 1:
HUDA BEAUTY – Power Bullet Matte Lipstick
- Age range: 18 – 34
- Gender: Female
- Location: US
- Interests: Beauty & cosmetics, fashion, shopping
- Relationship status: –
- Children (Y/N): –
- What do they need:
- Don’t dry lips
- Last longer
- Good quality
- Where do they look for answers: Google, Facebook, Instagram, YouTube, Reddit
- Where do they spend time: Instagram
- The Lip Bar | Blog.
- Red Apple Lipstick.
- Indian Makeup and Beauty » Lipstick.
- Makeup and Beauty Blog » Lips.
- The Beautyholic » Lipsticks.
- Similar brands/products they may use: Temptalia, Bellasuger, rstyle
Product 2:
Logitech G502 Lightspeed Wireless Gaming Mouse
- Age range: 25 – 34
- Gender: Male
- Location: US
- Interests: Computer electronics, technology, video games
- Relationship status: –
- Children (Y/N): No
- What do they need:
- Reasonable price
- Good battery
- Fast wireless
- Where do they look for answers: Google, YouTube, Reddit
- Where do they spend time:
- PewDiePie
- Jacksepticeye
- SkyDoesMinecraft
- SSSniperWolf
- Seananners
- Similar brands/products they may use: Asus, Razer, Corsair
Product comparison
The second step of market research is to compare our product with the similar ones in the market. There are several questions that can help you in marketing.
- Product/Service Description:
- Disadvantages of existing products in the market:
- Advantages of existing products in the market:
- What are the main advantages of your product:
- Pricing comparison:
- Delivery comparison:
- Quality comparison:
When you have the answers to these questions, during the next step where you want to grab the audience’s attention or in the third step where you want to convince the audience to become customers, your work will be much easier.
In addition, you make sure the path you are taking is the right one.
Example for product 2:
- Product/Service Description: Logitech G502 Lightspeed Wireless Gaming Mouse
- Disadvantages of existing products in the market:
- Slow speed wireless
- No chargeable battery
- Laggy connection
- Advantages of existing products in the market:
- switches feel amazing
- Good balance
- What are the main advantages of your product:
- Fast wireless speed
- Chargable battery
- Customizable weight
- Control DPI button
- Pricing comparison: Same price range
- Delivery comparison: 3-6 days
- Quality comparison: High-quality material
Product validation
Now we have an idea of what people need and what they are interested in having. All we must do is to check it with them and also inform them that a product they like and need is coming out.
Create a form
Use one of the tools mentioned below to create a list of questions so the target audience can post their answers.
As the final step, you need to share this form with a number of the target audiences or almost similar people and get their answers.
The text is cut off at the end. Something is missing here.
Thank you dear Michele, it is fixed now.
Hello,
I just enrolled in Digital Marketing Mega Course, and recently i have received an email from you regarding your SMMA course, may i know the difference between these courses ??
Thanks
Fahad
Hey dear Fahad
The difference is that on mega digital marketing we focus on creating a system to sell your product, but on SMMA you will learn how to do marketing for other companies + how to build an agency, how to find clients, how to contact them, how to set up meeting and convince them to sign the deal and pay you monthly. Inside SMMA we also have some topics that doesn’t exist in my other course, like sales funnels, getresponse for email marketing, google ads and so on.
Ciao Pouya , il corso di SMMA è solo in inglese? non ce una traduzione in italiano o español? Mi sembra un corso molto interessante e vorrei farlo.
Hey there
Yes, sadly it is only available in English for now, but I do my best in the future to create subtitle for other languages as well.
I am a graduate of Arabic Literature. I specialize in translation. You can contact me to do the translation for you for free!
Yes. I will do it for you for FREE!
Hi,
I want to enroll in your SMMA Course.
Can you sent me some information about te topics.
Thank you.
Hi Sir,
So does this means that by learning this course we wont be able to work for others?
Does this mean that after this course we can’t work for others?
You can work for others anytime you are interested.
Hello! Is this still available up to this date?
Thanks for share
Incredible post!
You have done a great job. Tips are really amazing and best for everyone who wants to grow business online.
Thank you so much for your comment, I’m glad you enjoyed it 🙂
Hey
Please continue this great work and I look forward to more of your awesome blog posts.
Thanks.
great the article is point to point – no extra and unnecessary words
How do I collect emails to send the survey? I know my target audience, but I don’t have their emails, only a few, like 5~6.
Hey there
There are many ways, you can target them through facebook groups, send them the form and ask them to fill it. From your email contacts list, Linkedin connections and … , you just need to be innovative and direct all the traffic you have toward your form.
Great Article, it’s easy to understand.
Sir have you build this webpage by urself?
by doing coding and webdevlopment?
Hey there
Yes, I made it myself but with WordPress and no coding.
I just finished the market research lecture and I had a question about what type of questions do I need to put in the form for my survey? I had finished doing my homework on the audience that I’m targeting, i.e. mainly my target is 35-55yrs group. And I wanted to do a market research for my product which is a *brick*. In my local area the people of the age group don’t know about the internet much, but a few do. So I have to do a research both online and offline. I really need your guidance sir. Looking… Read more »
what is the difference between vip digital marketing course and smma? Also can I be able to land a digital marketing job after completion of vip digital marketing course either with freelancing or full time job?
Hi, I am a counselling psychologist. Since we serve our customers via Counseling sessions I don’t know how to apply the marketing strategies to my field of work. Kindly help or suggest.
I have my own website which I know requires a revamp, there is a blog on it, I have my facebook and twitter pages, my linkedin is up todate.
We keep sharing messages, motivational stories, articles etc…but its very difficult to understand how to convert target audience to clients.
Can you help in this regard.
the document cuts off and ends at 2 but host and domain are lost
Hi
The documents about website and wordpress are available inside the link below:
https://pouyaeti.com/free-wordpress-website/
Hi Pouya, great course, thanks alot. I got a question what is the difference between a landing page and a sign up pop form ?
Hello i have recently enrolled and its a great course its like i am sharpening my skills
hello Pouya! I recently sign in for your course, what I notice so far is that all your explanations were based on products. what about myself that offer services for sale? i am a newbie video marketer (I create video ads to help business generate traffic) and also a web content creator. How can I grow my niche and attract more prospect.
with warm regards,
Bashiru.
pouya I have a problem with elementor, it does not do anything. I have try everything
Hello, I have join this course(MEGA DMC) just before last night. So, I’m asking you to know what should I do first SMMA or MEGA. and what is the fees of SMMA.
I recently purchased your course in Upgradeskills Facebook. I really missing something
Hey there
That website stole the course and was selling it without permission, and also with low quality and missing some lectures. The course will be down in under 24 hours. You can get the course from Udemy where it is provided with my permission and my support as well.
Wow! I enjoy this section very well… He pouya eti is a on this matter. I Thank you
Great WORK. Straight to the Point is you
Hi my question is about google forums, survey monkey and type form in detail..
How do you get your target audience’s email?
Hi Pouya Eti.
Can you share me the information of your SMMA Course?
I am interested in it.
Hi there I am a professional freelancer and have a few digital marketing clients. I have already initiate a cold email campaign as well as a LinkedIn campaign. The engagement has been effective. We are looking at initiating a more encompassing approach to our marketing efforts. This will include but not be limited to Facebook, Youtube and Google Ads. I enrolled in the Mega Digital Marketing course seeking guidance, but I wonder, is this relevant and specific enough for what I am looking to achieve from an agency perspective? This is after all the direction that I find myself moving… Read more »
Hello Sir,
I just enrolled for vip digital marketing mega course : 31 courses in 1
i just want little bit help as I already have clients ( some politicians in india) who will pay me good amount to handle their Twitter,Facebook and Instagram accounts.So,i want to ask which will be the best course for me or which topics should I learn first and skip in this course (clients are asking for boosting ads mainly)
thank you.
Hi, can you update about easy website development like the WIX etc.
They look lot lot simple
Lots of typos and misplaced words
What is tge Difference between the Marketing Mentor Course and The VIP Digital Marketing Course its look like same to me
I wish just like above 2 steps he can continue explaining for rest of the points in here. eloborate on that…. which will be wonderful.
Hi Pouya.. Good Day.. I have enrolled for “Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates”. But I also see your other courses such as “VIP Digital Marketing Master Course : 31 Courses in 1” and “Social Media Marketing Agency : Digital Marketing + Business”.. So help me understand what is the difference between these 3 courses (MDMC vs VIP-DMMC vs SMMA)..
Sir, In the marketing plan, how to observe the customer engaged with the product and how to follow up the customer
Hi Pouya,
I just enrolled in the Mega Digital Marketing course. If I don’t have a product, but looking to work for a company how would I go ahead with the target audience and email surveys?
Thank you,
Joanna Korolis
Is there any platform where we can pay these customers to fill out our forms to get a genuine response.
Hello Sir,
I have recently enrolled for this course.
I just wanted to know that I am in digital Marketing Agency and I want to learn more about the digital marketing services so is this course useful for me ?????
Also can i do freelancing work ?
Hey there
Yes for sure the course will help a lot but it all depends on you.
Wonderful content. I have increased my website visitors by following the suggestion and guide by Pouya. I have increased the traffic of my website by 10 times.
My article on Mobile Attendance App comes in 1st position for many keywords.
Would you give me SMMA Course link ?
Hi Pouya Eti Sir, Is thereany printable available for Digital Marketig course.I have join
this course and its Awesome!!!
hi sir i am iyaz here i recently join to digital marketing cours i need to print for this notes but my printer show me copyright option
What is the SMMA and how I can join
A new way of teaching , by combining a website and Udemy .
Hats off…..
Thank you, I’m glad you liked it. I’m just trying to deliver the best learning experience.
Am new here
Hello,
I just created website and hosted. when opening the website, it is working fine. But when I try to search it through google search engine, it do not recognize it . Created additional txt record authentication for google in c-panel. but could not succeed.
request to help.
Finally finally I am in…thanx to my adorable Shereefah for making it possible!
Your delivery Pouya is stunning!
I think I am cut up in your web of huge experience!
Hope to learn more!
please bangla subtitle
Hi sir,
Having completed this program will I eligible for job as digital marketer ?
Hey, It mostly depends on you, but I had many, many students who found a good jobs after this course.
Where we can find the entire bundle of course to be download in word or pdf format to keep a print out and read it regularly
and once we join through any platform the access for your web material is not working. do we have to use the same id which we have taken to registered when buying the same course.
Hey there,
All the content on my website are available for free, and you don’t need to signup or login.
Hello,I just enrolled in this course. I’m happy to learn.
Super!