Using Claude 3.5 Sonnet for Email Marketing

 

 

Along this tutorial I will teach you how to use Claude 3.5 Sonnet for digital marketing purposes, spicifcally email marketing campaign. So I am going to show you how to use artifact to create email marketing flow, email marketing diagram and schedule calendar for the campign. Let's start learning together 🤩.

 

1. Email Marketing Flow

To start the process, we need to provide the required information to Claude so it can create the best email marketing flow based on our needs. So below I wrote a prompt where you can add your own information to begin the process.

 

Prompt Structure:

I want you to create an email marketing campaign flow for a new product.
product: 
Product description:
Campaign start date: 
Product publish date: 
Campaign end date:
Campaign description: 

 

Prompt Sample:

I want you to create an email marketing campaign flow for a new product.
product: New digital marketing course
Product description: over 70 hours video content about every aspect of digital marketing, starting from fundamentals all the way to advanced.
Campaign start date: 05 August 2024
Product publish date: 20 August 2024
Campaign end date: 23 August 2024
Campaign description: We are targeting our website users and first want to engage them and attract them to our product and keep them waiting for the publish date. Then want to push them to purchase the product. Please use cognitive biases of marketing in all emails.

 

The result you get will look like the result in the link below, but I suggest you to read and check it carfully and if you required some changes, request Claude to make changes now before we go for the next step.

https://claude.site/artifacts/839bee71-3ed9-45a5-ae4a-7c2a6bab8451

 

 

The same way I asked:

"All the emails after publish date must be to push users to purchase the product. Use strategies like scarcity, reward tendency, special offer. No survey or questions needed."

 

2. Email Marketing Campagin Diagram

It is time to ask Claude to create a complete diagram inside the artifact for every case scenario. As you may be aware, when we create email marketing sequence, we also need to think about the cases where the subcscriber didn't open the email, or opened but did't enage with it. So we need to ask Claude to create the diagram for every possible case, and then we can make some changes in it based on our needs.

 

Prompt:

Now for this campaign flow create a deep diagram and all other steps for users who didn't open the emails or didn't clicked on the links in the email.

 

This is the result I got.

result: https://claude.site/artifacts/85285dcd-8132-46f5-b185-cababe22db1f

 

It looks fine but I want to push it further and make the look better and make it easier to understand. So I wrote the prompt below for Claude.

 

Prompt:

For the diagram I want you to make the tags look different, maybe different color or shape or icon.

 

Result: https://claude.site/artifacts/50a01efe-c484-47bc-940d-a192ae463663

 

 

Now the diagram looks much better, interactive and easier to understand, I'm happy with the result now 😍.

 

3. Email Marketing Calendar

It is now time to create the calendar which include the data about the structure of our emails so we can share it with our team. This way we can create the emails much better based on the provided structure for the specific date. So I wrote the prompt below for Claude.

 

Prompt:

Now create a calendar with an interactive calendar look and add each email to the related date so I can share the calendar with my team. Each date must have the subject of the related email and when I click on the subject, Under the calendar should open a window which includes the email information such as the subject and body structure as in the campaign flow.

 

Result: https://claude.site/artifacts/287c01cb-5d2b-446e-a724-3c72a7224660

 

 

But remember when you are looking at the calendar, you should select the August month of 2024, because my schedule is there. You can switch the months from the arrows above.

So this is how you can use Claude 3.5 Sonnet to crearte a great email marketing campaign flow, diagram, and calendare and share each part of it with your team so you can all work on it.

I hope you have enjoyed this article and find it useful.

 

Believe in yourself,

Pouya Eti