If you know how to use Facebook to market a product, it can change your business. As I mentioned before Facebook is the second engine of business. There are some powerful strategies that even professional marketers don’t know about it. We are going to cover all of them here in this chapter.
During this part, we will take a look at different facebook ads types. Each type will be good for a different situation on different elements. The ads types are:
In this chapter, we will mostly focus on these types of ads. You should know that from time to time Facebook will change these types, add or remove new types of ads, but the general structure is always the same.
3 Strategies to Connect Facebook Advertising to In-store Sales (ROI)
You may already know how to create an ad on Facebook but there are some professional tips which bring a huge result to your campaign. During this part, we will learn how to create an ad from scratch with lots of advanced tips.
Srep 1: The first step you have to take is to go to Business.facebook.com and create your account and name it after your business.
Srep 2: Then click on “Business setting” at the top-right side of your screen. On the next page click on “ad accounts” under the “accounts” tab, and create a new ad account for the business you want to work on.
Step 3: After you created an ad account, the next step is to add a payment method. It can be your own company card and later you charge your clients for it or you can connect to their account and use their card for ads. The location for it is inside business settings, under the payments tab.
Create the ad:
So let’s together create your first ad on Facebook. To do so Click on your ad account and then click on “create” green button on the left side of the screen. Now you have to select which type of ad you are going to create. Let’s select the most popular one which is Traffic. Select a name for your ad campaign so later you can remember what was it about.
On the next page, you should select your audience, people you want to target in this ad. There are some general steps you have to follow beside selecting the audience which are placement, budget and the ad itself which we will talk more about it inside the lecture.
It is important to check the ads image before you run the ad. Facebook itself has a tool that will check if the image you made is good or need improvement. Click below to check your ad image.
In addition to Facebook analytics, you can use other platforms which give you very complete analytics on Facebook and other channels. Each month you can provide those analytics to your clients, to show them the progress and also they will like it.
One of those tools is sproutsocial.com and it may look a bit expensive at the beginning but when you have a client it will be extremely useful and in general bring lots of value.
A Great Tip For Finding The Right Auedience
Click on audience insights from the menu above. Inside this page you can select your page and based on the people who follow the page, it will tell you what other pages you should target on the next tab. NOTE: pay attenttion to the affinity score to be over 25x
Another powerful strategy that can generate thousands of dollars in sales is to use give away contests, run ads and capture emails. Now that you know it may look very simple but there are some specific rules you should follow in order to get results.
So the general structure is to:
So let’s begin this strategy by designing our contest. Follow the steps below.
Step 1: Set a valuable reward connected to your business – Mega Giveaway
Step 2: Design a good ad image
Step 3: Use a platform for the giveaway
Step 4: Write the post copy
Step 5: Publish it on facebook
Step 6: Create an ad for the targeted audience
There are many benefits to the business here. You can use this contest to capture 1000 emails and later do email marketing and bring them to the store and make sales. You can also use the steps for people to get in the contest a way that helps the business. For example, you can say like this post and share and tag one friend.
Calculate the value of each new customer:
Most people think if a new customer buys from them, it is just one sale. But in fact, if they are happy they will buy over and over and spread the word so for every business you must calculate how much a new happy customer brings to the table over a period of time.
Value of a new customer = How much they buy on average, each time x how many times they buy per year x for how many years they stay as a customer on average
The next strategy that will be very helpful for businesses is Facebook offers. Go on your page and click on offers where you want to write a post.
Follow the steps below to create an effective offer:
Then publish the offer and create an ad for it. The type of your ad must be engagement. If your business is online then use audience insights to target the right audience. If your business is local, write down the exact address of your store and target the right audience around your business.
Another powerful strategy is to use a video connected to the business and make it viral on Facebook. Then there are 2 ways to target the people who watched the video. This strategy is called 3 zero club which is about the amount of money you have paid per view. So let’s begin.
Step 1: Prepare a video connected to the business with a reward or offer (it depends on your goal)
Step 2: Create an ad for the video
Step 3: Now that you found the right video with the right ad, select one of the ways below and keep running the ad.
Retargeting is when we target someone who already knows about your business and visited your site recently. In this case for Facebook, we are going to use Facebook pixel. Pixel is a code that you have to install on your site and it will track people who visit your site or some specific pages like checkout page and so on.
So the first step is to click on the menu right at the top and select pixel. Then you have to click on create pixel and follow the steps. The process is very easy and Facebook itself will show you the way.
After you created your pixel, you need to install it inside your website. Now it depends on how the website was created before. Again Facebook will explain exactly what you have to do, but in general, if you have access to the main code of each page on your site, you can copy paste pixel code in the header of each page.
If you use WordPress, Facebook has a plugin that you need to install and copy paste the code that facebook gives. Check if pixel installed correctly and it is working fine.
Then the next step is to create a custom audience, people who visited your site over the past 30 days. And finally, when you are ready you can create an ad and target all those people over and over.