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Table of Content

Help Center:
Students Community:
Books:
Tools & Documents:
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Student Workstation

Help Center

Tools & Documents

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Marketing Fundamentals

View Topic Documents
Tools:
  1. Google Trends: Tracks search term popularity over time, revealing consumer interest trends.
  2. SurveyMonkey: Enables the creation and analysis of custom surveys for consumer insights.
  3. Google Market Finder: Identifies global business opportunities using market insights.
  4. Tableau: A powerful data visualization tool that helps in transforming raw data into easily understandable formats for market analysis.
  5. Keywords Everywhere: A browser add-on for Chrome & Firefox that shows search volume, CPC, and competition data on multiple websites.
  6. Brandwatch: This digital consumer intelligence platform analyzes and interprets extensive web data for brands and demographics to understand consumer sentiment and trends.
  1. SEMrush Provides data on competitors’ SEO.
  2. Google Trends Analyze the popularity of search terms.
  3. SimilarWeb Offers insights into competitors’ website traffic.
  4. Siteliner Analyze competitors’ website content.
  5. SpyFu Provides data on competitors’ keywords, rankings
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ChatGPT & Prompt Engineering

Tools:

You can install the plugins below by going to ChatGPT 4 and select plugins > plugins store.

  1. AI Diagrams : Create and edit Whimsical Flowcharts and Mind Maps.
  2. ChatWithPDF : Chat with everything from entire PDF books to Google Drive documents just by providing a link.
  3. Doc Maker : Generate beautiful PDFs in seconds. Resumes, cover letters, proposals and more.
  4. Link Reader : Read any links: webpage, youtube, PDF, PPT, image, Word doc etc; OCR image; Search & browse web.

WordPress & Website Building

View Topic Documents
Tools:
  1. OptinMonster Useful for lead generation.
  2. TrustPulse Provides social proof notifications.
  3. HubSpot A powerful CRM plugin.
  4. RafflePress Ideal for running giveaways and competitions.
  5. Bloom Email marketing tool that helps in lead generation.
  6. activecampaign Provides email marketing, lead generation, marketing automation, and CRM.
  7. UserPro Provides a platform for visitors to interact with each other and your brand.
  1. WooCommerce Most popular and highly recommended by multiple sources for creating an online shop on WordPress​​.
  2. Easy Digital Downloads Ideal for selling digital goods.
  3. BigCommerce and Shopify Both are robust platforms that can be integrated with WordPress for e-commerce functionalities​.
  4. MemberPress Allows you to sell subscription-based digital products and services.
  5. WP Shopify An alternative to Shopify’s official plugin for WordPress which was discontinued.
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Website Optimization For Marketing​

View Topic Documents
Tools:
  1. Hotjar: Offers heatmaps, session recordings, and surveys to understand how users interact with your website.
  2. Crazy Egg: Provides heatmaps and visitor insights to help improve user experience and conversion rates.
  3. Optimizely: An experimentation platform that allows you to A/B test different elements of your website.
  4. Mouseflow: Records users’ activity and provides heatmaps to give insights into user behavior.
  5. UXCam: Allows you to understand your users deeply by recording their sessions and analyzing user interactions.
  1. WP Rocket: A caching plugin that speeds up loading time by creating cached copies of each dynamically-generated page.
  2. Smush: Image optimization plugin that compresses images without losing quality, helping your site load faster.
  3. W3 Total Cache: Improves SEO and user experience by increasing website performance and reducing load times via features like content delivery network (CDN) integration and the latest best practices.
  4. MonsterInsights: Integrates Google Analytics with your WordPress site, providing insights to make data-driven decisions.
  1. Google PageSpeed Insights: Analyzes the content of a web page, then generates suggestions to make that page faster.
  2. GTmetrix: Provides insight into how well your site loads and gives actionable recommendations on optimization.
  3. Pingdom Website Speed Test: Tests the load time of a page and identifies bottlenecks.
  4. Cloudflare: A CDN service that can speed up and protect your website with its global network.
  5. NitroPack: An all-in-one site speed optimization service including caching, CDN, and image optimization.
  1. Lighthouse: An open-source, automated tool for improving the quality of web pages, including performance audits.
  2. Page Load Time: Displays page load time in the toolbar to monitor and analyze performance.
  3. Wappalyzer: Identifies software on the websites you visit, helping you to discover the technologies your competitors are using.
  4. BuiltWith Technology Profiler: Find out what websites are built with by analyzing the technology stack.
  5. Check My Links: A link checker that crawls through your webpage and looks for broken links.
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Email Marketing with Mailchimp

View Topic Documents
Tools:
  1. Mailchimp Known for all-in-one marketing solutions​.
  2. Zoho Campaigns Ideal for a fully integrated business suite​.
  3. Drip Best suited for e-commerce​​.
  4. MailerLite Mentioned among the best email marketing software for 2023​​.
  5. Campaigner A highly customizable email marketing solution offering a wide range of features at a competitive price​.
  1. Everest Forms A plugin listed among the best for email marketing on WordPress​​.
  2. FluentCRM Another recommended plugin for email marketing on WordPress​
  3. Mailchimp for WordPress Integrates Mailchimp’s email marketing solutions with WordPress​​.
  4. OptinMonster A well-regarded plugin for lead generation and email marketing on WordPress​​.
  5. HubSpot HubSpot’s WordPress plugin is also recommended for email marketing​.
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Copywriting - Write a Copy That Sells

Tools:
  1. ClickUp A productivity tool that also aids in content creation and planning​​.
  2. Wordtune Helps in real-time to make your sentences more compelling​​​.
  3. Mangools Google SERP Helps to see how your meta title and description will look like in Google search results​.
  4. Headline Analyzer Analyzes your headlines to make them more engaging​​.
  5. Answer The Public Provides content ideas based on what people are searching for​​.
  6. Buzzsumo Helps in finding trending topics and popular content strategies in your industry​​.
  7. Copyscape Checks for plagiarism and ensures the originality of your content​​.
  1. Jasper Known for high-quality AI-generated content creation for blog articles, digital ad copy, email marketing, social media marketing, sales pages, and short form content​​.
  2. Copy.ai Offers a vast selection of templates for various content types, including blog outlines, social media content, email marketing copy, website copy, and case study templates​​.
  3. Hypotenuse AI Focuses on generating product descriptions, blog posts, ads, and social media posts using NLP and machine learning​.
  4. Rytr Another AI tool that caters to more than 25 different use cases including marketing and sales copy​​.
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Search Engine Optimization - SEO

View Topic Documents
Tools:
  1. Rank Math Known for an extensive free feature set and affordable scalability.
  2. All in One SEO (AIOSEO) Suitable for business websites and online stores.
  3. Squirrly SEO Provides AI-powered suggestions covering the entire SEO lifecycle.
  4. SmartCrawl Balances features with simplicity.
  5. The SEO Framework Known for speed and automation.
  6. Slim SEO Suitable for beginners.
  1. Google Search Console Free tool for monitoring and troubleshooting your site’s presence in Google Search results.
  2. Google Keyword Planner Free tool for keyword research, part of Google Ads platform.
  3. SEMrush Comprehensive SEO platform for keyword research, site audit, backlink analysis, and more.
  4. Ahrefs Another comprehensive SEO platform similar to SEMrush.
  5. Moz SEO software for keyword research, link building, site audits, and page optimization.
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Instagram Marketing & advertisement

View Topic Documents
Tools:
  1. Hootsuite: Plan, create, and schedule Instagram posts, along with managing other social media platforms.
  2. Buffer: Schedule posts, track the performance of your content, and manage all your Instagram marketing.
  3. Sprout Social: Offers powerful scheduling, publishing, engagement tools, and detailed analytics for Instagram.
  4. Later: A marketing platform for Instagram that focuses on visual planning and scheduling.
  1. Canva: Offers a plethora of Instagram post and story templates to create eye-catching content.
  2. Adobe Spark: Create stunning graphics and videos for Instagram with professional-looking templates.
  3. VSCO: A photo-editing app with advanced filters and effects to enhance your Instagram photos.
  4. Unfold: Provides a suite of design tools for creating stunning Instagram stories.
  5. Over: A graphic design app for overlaying text and graphics onto your Instagram photos and stories.
  1. AspireIQ: Connect with Instagram influencers and manage campaigns.
  2. Upfluence: Influencer marketing platform that helps you identify and collaborate with influencers.
  3. Heepsy: A tool for finding Instagram influencers by categories, location, engagement, and more.
  4. Influencity: Plan, execute, and analyze influencer marketing campaigns on Instagram.
  5. Brandwatch: Discover influencers relevant to your brand and track your Instagram campaign performance.
  1. Kicksta: An Instagram growth service that helps you get more organic followers by liking posts on your behalf.
  2. Phlanx Engagement Calculator: Provides an engagement rate calculator to help you evaluate how well your posts perform.
  3. Later: While primarily a scheduling tool, Later also provides analytics and insights to optimize post timing for better engagement.
  4. Iconosquare: Offers detailed analytics and management tools to improve your engagement rates by understanding your audience better.
  5. Socialblade: Provides statistics for Instagram accounts that can help you benchmark and understand engagement trends.
  1. Wolf Global: A Chrome extension that allows you to join engagement groups where you can get likes and comments from other Instagram users.
  2. EverLiker: Automates liking activity to boost engagement.
  3. IG Follower: A simple tool to analyze followers and interactions to optimize your engagement strategy.

Note on Automation and Engagement Services:

Be cautious when using tools that automate engagement (like following, liking, or commenting) because they can violate Instagram’s terms of service. Instagram’s algorithm has been updated to penalize such behavior, and using such tools can result in action being taken against your account, including shadow banning or permanent bans.

It’s always best to engage authentically on Instagram. Genuine comments, timely responses, and active participation in your community are sustainable strategies for increasing engagement.

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Facebook Marketing & advertisement

Tools:
  1. Buffer It’s a social media management tool that enables you to schedule posts, track the performance of your content, and manage all your accounts in one place​​.
  2. Hootsuite Another social media management platform, Hootsuite provides a variety of features including scheduling posts, tracking social ROI, running social media ads, and more​​.
  3. Sprout Social This tool provides social media management, analytics, and reporting features to help you understand and improve your social media performance​​.
  4. SocialBee Provides features like content categorization, evergreen posting, and performance analytics to help manage and optimize your social media efforts​​.
  5. CoSchedule It’s a marketing suite that includes social media management, content marketing, and email marketing tools​​.
  1. Rival IQ This tool allows for competitive benchmarking, Facebook ad analytics, and head-to-head reports comparing your page performance to competitors’​​.
  2. Meta Business Suite It’s a free tool by Facebook for managing ads, commerce, and content publishing on both Facebook and Instagram, with basic analytics features for reviewing insights about your posts and Page​​.
  3. Keyhole Provides sentiment analysis, recommendations for increasing followers, engagement, or conversion, along with hashtag and keyword tracking for understanding trends and optimizing engagement​​.
  4. SocialPilot Customizable, helps in scheduling, and discovering content for your business page, alongside analyzing posts from the system and other sources​.
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Sales Funnels

View Topic Documents
Tools:
  1. ClickFunnels: An integrated platform for creating a series of web pages that work together to drive visitors toward a final conversion point.
  2. Kartra: A multi-functional system providing not just funnel creation but also hosting and email service, albeit with a steeper learning curve.
  3. Builderall: An expansive set of tools for online business management, including funnel building, though it may overwhelm with its breadth over depth.
  4. Thrive Themes: Primarily a WordPress plugin suite, focused on building conversion-friendly websites with a need for WP-centric users.
  5. GrooveFunnels: A comprehensive digital marketing suite in growth mode, promising much but with some features still in development.
  1. GetResponse: A versatile tool that blends email marketing with automation and funnel creation, but could improve with more advanced CRM features.
  2. ActiveCampaign: This service boasts a strong automation focus, though its funnel visualization is less intuitive than some competitors.
  3. ConvertKit: A user-friendly platform aimed at creatives, though its simplicity might not suit complex business needs.
  4. MailerLite: A cost-effective solution with a gentle learning curve, suitable for simple email sequences more than full funnel campaigns.
  5. Autopilot: Offers a visually appealing journey builder, but could benefit from a more robust set of integrations.
  1. Leadpages: Delivers dynamic landing pages, but lacks the end-to-end funnel vision and broader marketing tools.
  2. Unbounce: A powerhouse for creating and testing landing pages, but requires additional tools to form a complete funnel.
  3. Instapage: Provides a robust platform for landing page creation with deep analytics, at a price point that’s steep for smaller businesses.
  4. OptimizePress: WordPress-focused landing page and membership site builder, slightly limited by the confines of the WP ecosystem.
  5. Landingi: An intuitive landing page editor, though its funnel-building capabilities aren’t as comprehensive as others.
  1. Infusionsoft by Keap: Combines CRM with sales and marketing, but can intimidate with its complexity and pricing.
  2. HubSpot: An all-encompassing inbound marketing suite with CRM, potentially cost-prohibitive for smaller players.
  3. Salesflare: A minimalist CRM that automates data entry, though it might not suffice for larger teams with complex sales processes.
  4. Zoho CRM: Part of Zoho’s suite offering CRM customization, but might require additional Zoho apps for full functionality.
  5. SamCart: A shopping cart system that integrates basic funnel features, but is not a standalone funnel builder.
  1. Crazy Egg: Provides heatmaps and user insights, but faces stiff competition from more advanced analytics tools.
  2. Funnelytics: Maps and analyzes funnels effectively, yet it requires existing traffic to yield insights.
  3. Hotjar: Offers invaluable heatmaps and feedback tools, but is better for optimization post-funnel construction.
Funnel Architect GPT
To draw a diagram of any funnel you can use whimsical.com which is a great, and easy to use tool.
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Google Analytics

View Topic Documents
Tools:
  1. Page Analytics by Google: Allows you to see how customers interact with your web pages, including what they click and don’t click.
  2. Google Analytics URL Builder: This extension lets you quickly add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
  3. Google Analytics Debugger: Turns on the debug version of Google Analytics JavaScript for all sites you browse using Chrome and logs errors, warnings, and hits.
  4. Tag Assistant (by Google): Helps you verify that you have installed various Google tags correctly on your page.
  1. MonsterInsights: A plugin that connects your WordPress site to Google Analytics and allows you to view key analytics reports directly in your WordPress dashboard.
  2. Analytify: Simplifies Google Analytics in WordPress and shows understandable analytics stats to help you make informed decisions.
  3. ExactMetrics: Formerly Google Analytics Dashboard for WP, this plugin brings detailed reports and real-time statistics right into your WordPress site.
  4. Enhanced Ecommerce Google Analytics Plugin for WooCommerce: Adds Enhanced Ecommerce Google Analytics tracking to your WooCommerce store.
  5. GA Google Analytics: Enables Google Analytics for your entire WordPress site with simple integration.
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Linkedin Marketing

Tools:
  1. Shield Analytics: An analytics platform that helps track and analyze the performance of your LinkedIn posts and articles.
  2. Hootsuite: Allows you to schedule posts, monitor LinkedIn streams, and create analytics reports, integrating LinkedIn with your overall social media strategy.
  3.  
  1. LinkedIn Sales Navigator: Enhances the standard LinkedIn experience for sales professionals with additional data and features.
  2. Crystal: Provides personality insights of LinkedIn profiles, helping to tailor your communication with prospects.
  3. Dux-Soup: Automates LinkedIn lead generation, by visiting profiles on your behalf and sending personalized messages.
  4. LinkedHelper: A tool for automating tasks on LinkedIn, such as connecting with prospects and messaging.
  5. Lusha: Easily find B2B contact information directly from LinkedIn profiles or searches.
  1. ResumeWorded: Offers a LinkedIn Review tool to analyze and improve your LinkedIn profile, boosting visibility and engagement.
  2.  
  1. Meet Alfred: Automates LinkedIn messages and follows-ups, and helps manage campaigns to build B2B relationships.
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YouTube Marketing

Tools:
  1. TubeBuddy: A browser extension and mobile app that integrates directly into YouTube to help you run your channel with ease. It offers advanced analytics, SEO, and productivity tools.
  2. vidIQ: Provides insights to help you discover what makes a video go viral. It also offers YouTube SEO features, thumbnail generation, and more.
  3. Morningfame: Invites only tool that simplifies YouTube growth. It offers keyword research and analytics specifically focused on helping to grow your channel.
  4. Social Blade: Provides YouTube analytics to help you track statistics for your channel and others, which can aid in strategic decision-making.
  5. Keyword Tool for YouTube: It helps you to find keywords that people are using when they search on YouTube, which is helpful for SEO planning.
  1. Tube Arsenal: A web-based tool for creating custom YouTube channel intros, outros, and banner animations without the need for sophisticated software.
  2. CoSchedule Headline Analyzer: Helps in crafting compelling titles for your YouTube videos by scoring your headlines and providing feedback on length, word balance, sentiment, and keywords.
  3. Gleam: A growth marketing platform that helps you run contests and giveaways to engage your YouTube audience and grow your channel.
  1. TubeBuddy for YouTube: Offers a suite of YouTube SEO tools that help you optimize your videos and manage your channel right from your browser.
  2. vidIQ Vision for YouTube: Provides insights such as video scores, SEO recommendations, and competitive analytics to grow your channel.
  3. YouTube Video and Comment Enhancer: Enhances the YouTube user experience by providing additional features like pinning comments or advanced video statistics.
  1. Adobe Premiere Pro: A top-of-the-line video editing software that offers a multitude of features for professionals.
  2. Camtasia: A screen recorder and video editor that’s great for creating tutorials and presentations directly via screencast, or via a direct recording plug-in to Microsoft PowerPoint.
  3. Canva: While widely known for image design, Canva also offers video editing capabilities and pre-made templates for YouTube thumbnails and channel art.
  4. Final Cut Pro: A professional video editing application exclusively for Mac users, known for its high-fidelity output.
  5. InVideo: Offers a variety of video templates and formats well-suited to different types of YouTube videos, with an easy-to-use interface.
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TikTok Marketing

Tools:
  1. InShot: A powerful video editing app that’s great for creating TikTok videos with music, effects, and voice-overs.
  2. CapCut: A free all-in-one video editing app that allows you to create incredible videos, particularly handy for TikTok users for its range of stickers and effects.
  3. Zoomerang: It offers step-by-step tutorials on how to make TikTok videos and includes a range of editing tools.
  4.  
  1. TikTok Analytics: Official analytics tool for TikTok, available in the TikTok app, which provides insights on your account’s performance.
  2. Pentos: A tracking tool that provides valuable insights into your TikTok account performance, video analytics, and follower growth.
  3. TrendTok App: This app helps you catch trends early by tracking the growth of songs and hashtags on TikTok.
  1. TokGrowth: A TikTok growth service to increase your followers and engagement organically.
  2. SocialPilot: Allows you to schedule TikTok posts in advance, manage content, and analyze performance.
  3. TikTok Hashtag Generator: By Influencer Marketing Hub, this tool helps generate hashtags based on your content to improve discoverability.
  4. Vfluencer: A data-driven influencer marketing platform for TikTok that helps you identify trending content and influential creators.
  1. TikTok Pixel Helper: A Chrome extension by TikTok to check the status of your TikTok Pixel implementation.
  2. TikBuddy – TikTok Analytics for every profile: Provides analytics for TikTok, enabling better insights for content strategies.
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Google Ads

Tools:
  1. WordStream: Offers tools to help manage and optimize Google Ads campaigns, often providing simpler analysis and actionable suggestions compared to the Google Ads interface.
  2. SEMrush: A powerful digital marketing tool that, among other features, provides insights into your Google Ads strategies and those of your competitors.
  1. Google Keyword Planner: Integrated with Google Ads, this tool helps to find the right keywords to target for display ads, search ads, video ads, and app ads.
  2. SpyFu: A competitor keyword research tool for Google Ads which allows you to see every keyword your competitors have bought on Google Ads and every ad test they’ve run.
  3. Ahrefs: While known for SEO, Ahrefs also provides tools and insights that can be valuable for researching keywords for Google Ads.
  1. Optmyzr: Provides advanced PPC management tools to optimize bids, track budgets, and improve Quality Score in Google Ads.
  2. Marin Software: An ad management solution for optimizing your Google Ads spending and performance.
  1. Google Ads Scripts: Automate routine tasks and customize your ads management with scripts.
  2. Marin Software: Optimize your ad spend and automate workflows for efficiency.
  3. Advanced Ads: Manage and insert Google Ads seamlessly into your WordPress site.
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Pinterest Marketing & advertisement

Tools:
  1. Pinterest Business Account: Start your Pinterest marketing journey with access to analytics and ad campaigns.
  2. Tailwind: Comprehensive tool for scheduling pins, managing content plans, and collaborating with teams.
  3. Later: Plan, analyze, and publish content to Pinterest efficiently with a visual content calendar.
  4. Hootsuite: Manage all social media profiles including Pinterest in one dashboard.
  5. Buffer: Simplify your social media posting with scheduling tools specifically designed for Pinterest.
  1. Canva: Create pins with a vast library of templates and an easy-to-use design platform.
  2. Adobe Spark: Enhance your visual content with Adobe’s suite of design tools.
  3. PicMonkey: Design eye-catching pins with robust photo editing and graphic design features.
  4. Crello: A graphic design tool offering Pinterest-specific design formats.
  5. Fotor: An online photo editing and design maker, useful for creating custom Pinterest graphics.
  1. Pinterest Analytics: Get insights directly from Pinterest on pin performance and user engagement.
  2. Google Analytics: Measure the effectiveness of Pinterest traffic in contributing to your site goals.
  3. Tailwind: Detailed analytics for Pinterest to optimize your pinning strategy and measure success.
  4. Sprout Social: Offers Pinterest reporting tools to track performance and user engagement.
  5. PinInspector: A software tool designed for deep analytics on Pinterest keywords, trends, and top pins.
  1. AdRoll: Extend the reach of Pinterest campaigns with retargeting and cross-channel advertising.
  2. Crello: Not just for design, but also for creating promotional Pinterest ad content.
  3. Viralwoot: Schedule pins and promote them to increase their reach and visibility.
  4. PromoRepublic: It offers a solid platform for creating, scheduling, and promoting Pinterest pins along with analytics.
  1. IFTTT (If This Then That): Automate Pinterest actions in conjunction with other apps and services.
  2. Zapier: Create automated workflows that connect Pinterest to other tools you use for your business.
  3. Pingroupie: Discover group boards on Pinterest to increase the reach of your pins.
  4. PinFollow: This tool helps manage followers by identifying non-followers and reciprocating followers.
  5. BoardBooster: A tool used for scheduling pins and optimizing the timing of your pins (Please note that BoardBooster was discontinued; however, it was widely recognized in its time for these features. Tailwind is a current alternative that provides similar services).
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Entrepreneurship Mindset

Tools:
  1. MindMeister: A mind mapping tool that helps in brainstorming, planning, and visualizing ideas – key components of the entrepreneurial process.
  2. Asana: Project management tool that helps in organizing tasks, which is vital for entrepreneurs juggling multiple responsibilities.
  3. Evernote: An app for note-taking, organizing, and archiving. It’s very useful for entrepreneurs to keep track of ideas, meetings, and to-do lists.
  1. StartupNation: A community where entrepreneurs can connect, learn, and grow within a group of like-minded people.
  2. Entrepreneur’s Organization: A global network exclusively for entrepreneurs, helping them learn and grow through peer-to-peer learning, once-in-a-lifetime experiences, and connections to experts.
  3. Indie Hackers: A platform where independent entrepreneurs share their experiences and help each other grow.

Books

Marketing

Influence: The Psychology of Persuasion

Influence

by Robert B. Cialdini

Building a StoryBrand

by Donald Miller

Contagious- How to Build Word of Mouth in the Digital Age

Contagious

Jonah Berger

Made to Stick

Made to Stick

by Chip Heath & Dan Heath

This is Marketing: You Can't Be Seen Until You Learn To See

This Is Marketing

by Seth Godin

Business

The Lean Startup

The Lean Startup

by Eric Ries

Good to Great- Why Some Companies Make the Leap... and Others Don't

Good to Great

by Jim Collins

How to Win Friends and Influence People

How to Win Friends & Influence People

by Dale Carnegie

Zero to One- Notes on Startups, or How to Build the Future

Zero to One

by Peter Thiel with Blake Masters

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