To an uncommon keyword with two or more words, we call a long tail keyword. Below you can see some examples with comparison.
Short-tail:
- Marketing
- Barbershop
- Online games
Long-tail:
- Online marketing course for beginners
- Men barbershop in London
- Educational online games for children
Why do we need long tail keyword
If you are starting your website and want to grow your organic traffic, going after the short tail keyword is tough. So you can start using the long tail type to gather some attention and increase your website traffic until you get to a point where you can rank in short type.
The short type has more traffic, but the competition is very high. There are different tools out there you can use to understand if a phrase is competitive or not. Here are some of those tools:
