It is an advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on the ad. Google AdWords is a classic example of this.
It stands for pay per click, a model of internet marketing. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of this type of ad. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Where can we use PPC ads
This type of ad is almost available in all top search engines (helpful to drive more targeted traffic to improve the page ranking SEO) and social media platforms and the famous ones are:
- Google ads
- Facebook ads