The right URL
Selecting the right address is very effective from an SEO point of view. So when you are creating a new page, you must include the main keyword of that page inside the page address.
Including the main keyword inside the page will help your page rank higher on search engines.
You should also consider other factors when you are selecting a page address from a marketing point of view. A short address is always recommended so it sits easier in the visitor’s mind.
