It is called to the people who visit a website which can be tracked by different platforms, like Google Analytics.
The number of visitors to a website plays a major role in the ranking of a website. The more visitors the higher it can rank if the SEO structure is well designed.
Traffic types
The people who visit a website are generally divided into 2 types:
- Organic
- Paid
Organic visitors are the ones who found your webpage through searching for a query on search engines.
The paid ones are the people who visited the website by clicking on an ad.
How do I increase traffic for my website?
There are many different ways like social media marketing, running ads, SEO, producing content that direct people to your website, and sharing those content on other platforms. When you learn more about Digital marketing you will be able to increase a website traffic.