Refers to a series of updates released by Google to its search engine ranking algorithm that are intended to discourage people who create large amounts of mediocre content in an attempt to claim many keyword rankings in SEO without generating much value for users. Read a marketer’s guide to understanding This algorithm.
Panda ranking factor
The Google Panda patent (patent 8,682,892), filed on September 28, 2012, was granted on March 25, 2014. The patent states that Google creates a ratio with a site’s inbound links and reference queries, search queries for the site’s brand. That ratio is then used to create a sitewide modification factor. The sitewide modification factor is then used to create a modification factor for a page based upon a search query. If the page fails to meet a certain threshold, the modification factor is applied and, therefore, the page would rank lower in the search engine results page.
