URL stands for Uniform Resource Locator. It is nothing more than the address of a given unique resource on the Web. In theory, each valid address points to a unique resource. Such resources can be an HTML page, a CSS document, an image, etc.
The right URL
Selecting the right address is very effective from an SEO point of view. So when you are creating a new page, you must include the main keyword of that page inside the page address.
Including the main keyword inside the page will help your page rank higher on search engines.
You should also consider other factors when you are selecting a page address from a marketing point of view. A short address is always recommended so it sits easier in the visitor’s mind.